FAQs


  • No 1 Fir Trees, 270 Hull Bridge Road, Tickton, Beverley, East Yorks, HU17 9RT 
  • Tel: 01482 679322
  • Beverley - 5 mins
  • Hull - 20 mins
  • York - 50 mins
  • Driffield - 20 mins
  • Bridlington - 25 mins
  • Mkt Weighton - 30 mins
  • FREE PARKING outside the shop


 

Opening Times -

By Appointment Only

Wednesday - Friday 

10.00am - 3.00 pm

Saturday                   

10.00am - 5.00pm

Sunday                     

10.00am - 5.00pm ( Jan, Feb, Mar only)

Bank Holidays - Closed

*******

Our Promise

We believe choosing your prom dress should be one of the most exciting parts of your prom journey. Whether you know exactly what you're looking for or have no idea where to start, we'll help you discover a dress that makes you feel confident, beautiful, and completely yourself.

The result is more than just shopping for a dress—it's a memorable experience you'll treasure long after prom night.

What Makes Our Experience Special?

  • Relaxed appointments with plenty of time to try different styles.
  • Friendly stylists who genuinely listen to what you're looking for.
  • A carefully selected collection featuring the latest prom trends alongside timeless classics.
  • Inclusive sizing so every customer feels confident and celebrated.
  • Personal attention from start to finish.

 

The Perfect Prom Dress Experience

From the moment you arrive, our goal is to make finding your prom dress exciting, relaxed, and unforgettable.

  • One-to-one styling appointment with a dedicated prom expert.
  • Warm, welcoming atmosphere where you can enjoy the experience without feeling rushed.
  • Curated selection of quality designer prom dresses in a variety of styles, colours, and sizes.
  • Expert styling advice to help you find the dress that complements your personality, shape, and style.
  • Exclusive dress registration - to help ensure no one else from your school wears the same dress.
  • Honest, pressure-free guidance—we're here to help you find your dress, not just sell one.
  • Accessories and finishing touches, including jewellery and bags to complete your look.
  • Alteration recommendations to achieve the perfect fit.
  • A memorable celebration when you say "yes" to your dress, with plenty of photo opportunities.

             

Prom Dress Appointment – Frequently Asked Questions

Do I need to book an appointment?
Yes. We recommend booking an appointment to ensure you receive dedicated one-to-one styling assistance and access to a fitting room.

How long is the appointment?
Appointments last 60 minutes, giving you plenty of time to browse and try on dresses.

How do I book an appointment?

You will find an 'appointment booking' link/button on every page and every dress page of our website but if you get stuck please ring the shop.

Once your booking is done you will receive an email and/or a text confirmation of your booking.

Can I book appointments for 2 people at the same time?

To book an appointment for 2 people to try on dresses at the same time please ring the shop to book a 'dual' appointment.

How many people can I bring with me?
You may bring up to 2–3 guests to help you choose your perfect dress.

Can I cancel or reschedule my appointment?
Yes. If you need to cancel or reschedule this can be done via your text/email 'appointment confirmation' which you will receive when booking, or by phoning the shop.

Is there a charge for appointments?
We do not charge an appointment fee and re-arrangement/cancellation are also free.

Is there any parking?

We have free parking right outside the shop.

What should I bring?
We recommend bringing:

  • Nude, seamless underwear
  • A strapless bra (if you have one)
  • Hair ties/clips are usually helpful if you have long hair.
  • Shoes are not needed as we have raised platforms to stand on.

Can I try on as many dresses as I like?
Your stylist will help you select a variety of dresses based on your style and budget and you can try as many dresses as you like within your allotted time.

What sizes do you stock?
We carry a wide range of sizes ranging from UK 0 - 24. 

What is the price range of your dresses?
We have 3 price brackets to suit every budget -

Best Sellers @£299      Glam @ £399    Super Cool @ £499

We also have sale dresses at @£199

Do you offer exclusive dresses for each school?
Yes. We keep a school registry and will not sell the same dress in any colour to another student attending your school.

Can I reserve a dress? - Payment Plans
Found the dress you love? You can reserve your dream dress immediately with a 50% deposit with the balance being due upon collection within 8 weeks. Your dress will be removed from the shop straight away, placed in a protective cover and stored.

** Deposits are non refundable, the dress must be paid for in full and will be unavailable for return.

Do you sell off the rail?

Yes we sell off the rail and you can buy your dream dress and take it home straight away or reserve it with a 50% deposit.

What if it's not my size?

If you have found the dress of your dreams but we haven't got your size in the shop we can order one in for you if it is available with our supplier. To order a dress in we require a 50% deposit and the balance is payable within 8 weeks of it arriving at the shop.

How do I order the right size?

We will take your measurements and order the size that is closest to your measurements, however you may find that alterations may still be needed for that perfect fit.

Do you offer alterations?
We can recommend trusted alteration specialists within the local area and any charges will be paid by the customer.

When should I buy my prom dress?
We advise booking as early as possible, especially during peak prom season, as appointments fill up quickly. We recommend shopping from September onwards when new styles are arriving and to give plenty of time for ordering and alterations.

We can't wait to help you find your dream dress!

What if I don't know what style suits me?
That's exactly what your appointment is for! Your stylist will help you explore different styles, colours, and silhouettes to find the perfect dress.

Can I take photos?
Yes! We encourage you to take photos so you can compare your favourite dresses afterwards.

Do you post dresses?

No we only sell dresses to customers in our boutique.

Do you buy used prom dresses?

No, we do not purchase or accept used prom dresses.

We specialise in offering new, designer prom dresses to ensure every customer enjoys the highest quality and the full boutique experience but thank you for thinking of us and we wish you the best of luck in selling your dress via another channel.

 

 

Appointments for Customers with Additional Support Needs

We believe every young person deserves a wonderful prom dress experience. If you or your daughter has a learning disability, intellectual disability, autism, sensory sensitivities, or any additional support needs, we're happy to tailor the appointment to make it as comfortable and enjoyable as possible.

Although weekend appointments get fully booked, at quieter times we can offer:

  • Longer, unhurried appointments.
  • A calm, welcoming environment with fewer distractions where possible.
  • Patient, friendly stylists who work at your pace.
  • Flexibility to take breaks whenever needed.
  • Plenty of time to try on dresses without pressure.
  • Family members, carers, or support workers are welcome to attend.
  • If there's anything that would make the appointment easier, please let us know when booking so we can do our best to accommodate your needs.

Our goal is to ensure every customer feels respected, comfortable, and supported while finding the perfect prom dress. Everyone deserves to feel confident and special for their prom.

If you have any special requirements, please contact us by phone, email, or social media, and we'll do our best to accommodate you.

These FAQs cover the questions most customers ask before booking but if you have any other queries please ask.

********

Buying Online -

We hope you will find that we try to keep our dresses at a fair price but you may wonder why some prices are cheaper online, so here we provide some information that will help you consider the risks .......

Lower business costs

Online retailers don't have the expense of running a physical boutique, such as rent, utilities, fitting rooms, and a team of stylists. These savings are often reflected in lower prices BUT it is hard to know if the company is real or a scam.

Different quality

Two dresses may look almost identical in photos, but the cheaper online version may use:

  • Lower-quality fabrics
  • Less detailed beading or embellishment
  • Simpler construction
  • Lower-quality linings and zips

Mass production

Many online sellers produce dresses in very large quantities, allowing them to reduce manufacturing costs. Boutiques often stock more exclusive designer brands made in smaller runs with higher quality standards.

No personal service

When you buy from a boutique, you're paying for more than the dress. You receive:

  • A personal styling appointment
  • Expert advice
  • The opportunity to try on different styles
  • Help finding the perfect fit
  • Aftercare and alteration guidance
  • Peace of mind that the dress looks as expected before you buy

Hidden costs

A dress that seems like a bargain online may end up costing more after:

  • Return shipping
  • Refusal to accept returns
  • Import duties or taxes
  • Alterations due to poor fit
  • Replacing a dress that doesn't match the photos

Counterfeit designs

Some websites copy designer prom dresses without permission. The dress you receive may look quite different from the professional images used to advertise it.

Boutique exclusivity

Many prom boutiques also offer services that online retailers can't, such as registering dresses by school to help ensure no one else attends in the same gown, exclusive designer collections, and in-person support throughout your prom journey.

In short: online shopping can offer great value but the lower prices often come with trade-offs in quality, fit, service, and reliability. A boutique offers an experience, expert guidance, and confidence that you're investing in a dress you'll love on prom night.



   

Facebook messages from our lovely customers - 

"Just wanted to say thank you very much for my daughter's prom dress .... she finally got to wear it Friday and she looked absolutely stunning (wish I could post a pic) fantastic service and reasonably priced to .....  thanks again"

*****

"I left with two amazing dresses for my graduation ball, the lady in the shop was lovely and really helpful. Can't rate this place highly enough!!"

*****

"Absolutely stunning dresses two years in a row I have travelled from Kent 200 miles and both dresses have stood out from the crowd would never shop anywhere else for a big event look forward to re visiting in October"

*****

 Would not and do not buy dresses anywhere else. I have had 9 dresses over the last couple of years from Emma. Always a delight to come and see her and try on beautiful dresses, I never come away empty handed. Very friendly and personal service.

*****

Visited today for my daughters first prom dress shopping trip and wow don't let the smallness of the shop front deceive you I've never seen so many beautiful dresses in one place. We were warmly welcomed and given great advice and even my usually awkward daughter felt at ease. Pretty certain 'we found the gown' today so I'm sure we'll be back. Thank you for a lovely experience